Lynn Vavreck

Lynn Vavreck
Associate Professor
University of Rochester, 1997

Homepage

Office: 3351 Bunche Hall
Phone: (310) 825-4855
Fax: (310) 825-0778
E-mail:lvavreck@ucla.edu

Mailing Address:
UCLA Department of Political Science
4289 Bunche Hall
Box 951472
Los Angeles, CA 90095-1472

Curriculum Vitae

Class Websites

Field:

American Politics

Research Interests:

Notes:
      Lynn Vavreck is a faculty member in the Department of Political Science at the University of California, Los Angeles. She received her Ph.D. in Political Science from the University of Rochester in 1998. In addition to UCLA, Dr. Vavreck has worked at the White House, Dartmouth College, and Princeton University. Her research focuses on the effects of political campaigns, particularly the role that stable structural conditions like the nation's economy and partisanship play in light of campaign activities like candidate advertising, stump speeches, and candidate visits.

     Dr. Vavreck's work can be read in The Message Matters: The Economy and Campaign Effects in Presidential Elections (Princeton University Press, forthcoming) and in Campaign Reform: Insights and Evidence (with Larry M. Bartels, Eds., Michigan University Press 2000). Her research has been published in the American Journal of Political Science, British Journal of Political Science, Journal of Politics, Quarterly Journal of Political Science, Political Analysis, American Politics Review, and in various edited volumes.

     Dr. Vavreck is the recipient of grants from the American Political Science Association, the Joan Shorenstein Center for the Press and Public Policy at Harvard University’s Kennedy School of Government, The Rockefeller Center at Dartmouth College, the UCLA Faculty Senate, the Center for Investigation and Research on Civic Learning and Education, Yale's Institution for Social and Policy Studies, and the Carnegie Corporation. She is the recipient of a 2006 UCLA Faculty Career Development Award recognizing her industrious work on political advertising effectiveness.

     In 2006, Dr. Vavreck ran the largest study of Congressional elections ever fielded in the United States. It was a cooperative venture of over 100 political scientists and was administered online to over 40,000 Americans. Building on this success, Dr. Vavreck, along with Simon D. Jackman (Stanford University), are currently fielding the Cooperative Campaign Analysis Project, an online study tracking 20,000 registered voters over the course of this presidential election.

     Dr. Vavreck has twice consulted for venture-funded start-ups interested in survey research and advertising effectiveness. From 2003 to 2005, she managed the development of Polimetrix, Inc.'s (FTSE: YOU) PollingPoint panel. Since 2005, she has worked with Integrated Media Measurement Inc. to track the effectiveness of cross-platform advertising on consumer behavior.

     Dr. Vavreck teaches undergraduate and graduate courses on American politics, campaigns, elections, polling, and media. Her political analysis can be found on media outlets such as C-SPAN's Washington Journal, on KCBS in Los Angeles, and in various print sources such as the New York Times. In 2005, Alan Krueger positively reviewed her experimental advertising research in the Wall Street Journal.

Selected Publications: